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The people of Jarrow have decided to celebrate Joe McElderry's success in the X-Factor in a special way.
The 18-year-old's face will be projected on to South Shields Town Hall, along with messages encouraging South Tynesiders to pick up the phone and vote for him.
Joe said: "I'd heard they were going to put my face on the town hall. That's amazing."
The series of images and messages will go up on the Westoe Road landmark between 5pm and 8pm on Saturday, after the Christmas lights are switched on by The Cheeky Girls.
Joe's mum Eileen Joyce, a youth worker, said: "It's totally bizarre, but it's great they have taken up the cause.
"Joe thinks it's fantastic how much the borough's getting behind him.
"When he came home on Tuesday he got to see it for himself, posters in people's windows, and I was showing him all the recent Gazette cuttings.
"He was quite shocked. It's massive."
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