Sunday 6 December 2009

Joe McElderry mania sweeps South Shields

It is probably safe to say that there are lot of people in the UK (and the world even) who had not heard of the Tyneside town of South Shields before these last few weeks.

However the extraordinary success of local lad Joe McElderry on the TV talent show the X-Factor has propelled the town into the spotlight and the residents are understandabley proud of this achievement.

Joe McElderry mania has taken over South Shields with everyone from the Joe's former school, local businesses and the town's Mayor urging Joe on to victory.

BBC Tyneside's Kristie Kinghorn reports on the pride this little corner of England's north-east feels for a local lad done good...South Shields backs X Factor's Joe McElderry

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